About the Work
The TEIJIN GROUP 100th Anniversary Project, jointly presented by KITCHEN&COMPANY, MIKATA, and WOW. The announcement of “FUTURE NAVIGATION” as a global message. At the same time, they are establishing “THINK HUMAN PROJECT,” and pursue the “improvement of QOL of humans in the future” through nine experimental projects.
WOW was in charge of the production and creation of TVCM and OOH as part of the announcement of “FUTURE NAVIGATION.” In order to express this project, in which TEIJIN tried to rethink humanity from new and multiple perspectives, we constructed visuals and a story based on the idea to break the general one of humanity down to unknown. What distinguishes humans from "things"? How do humans interact with the environment? What does it mean for humans to live like humans? It is a creation that challenges these questions, which have no clear answers, through various areas and expressions. We have aimed to create a quirky yet beautiful world boldly and delicately by reconstructing a sensitive motif.

作品について
KITCHEN&COMPANY、MIKATA、WOWのコラボによる帝人グループ100周年プロジェクト。次の100年を見据え、全世界共通のグローバルメッセージとして「FUTURE NAVIGATION」を宣言。同時に「THINK HUMAN PROJECT」を立ち上げ、9つの実験的なプロジェクトを通して「人の未来のQOL向上」を模索する。
WOWは、「FUTURE NAVIGATION」宣言篇のTVCMとOOHの演出・制作を担当。
人間を多角的に見つめ直すというプロジェクトを表現するために、人間を未知なる存在へと還元するという発想でビジュアルとストーリーを構築した。人間とモノを分かつものは何か。人間はどう環境と交わるべきか。人間が人間らしく生きるとはどういうことか。様々な切り口と表現で、その明確な答えの無い問いに挑戦した作品。センシティブなモチーフを大胆かつ繊細に変容させ、美しくも毒のある独特の世界を目指した。
帝人100周年website 100.teijin.co.jp/


Staff
WOW TEAM
Director:Ryo Kitabatake
Visual Designer:Tsutomu Miyajima, Takuma Sasaki, Tai Komatsu(cai)
Executive Producer:Hiroshi Takahashi
Producer:Ko Yamamoto
Assistant Producer:Reiko Katayama
Production Manager:Shinya Shimizu

SHOOT CREW
Director of Photography:Senzo Ueno(TOKYO)
Stills Photographer:Asaki Koshikawa
Gaffer:Keisuke Ikeda
Motion Control(BOLT):Juri Yasuda(Rocket)
Grip:Tetsu Kaneko(Rocket)
DIT:Shingo Takahashi
Hair & Make-up: RYU
Stylist:DAN
Special Make-up:Amazing JIRO
Casting:Shunsuke Fukuda(e-spirit)
Production Vehicle:Yasutoshi Shima(BONDS)

POST PRODUCTION
3D Facial Capture:avatta
HDR Supervisor:Fumihiko Kamemura
Match Move Artist:Yasuhiro Kato
CG Producer:Joe Fukushima(cai)
Retoucher:Yoshiaki Sakurai
Making Of:Harunobu Mitsui
Offline / MAV studio:IMAGICA
Online/Composite/Color Grading:Akio Sakamaki(jitto)
Music:Test Flights
Music Producer:Manato Kemmochi(GRANDFUNK)

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